Another Jack Kirby Mystery

Okay, help me out here again---who's THIS guy?  The easy answer is Darkseid, but he didn't sport a gun himself (not part of his character to sully his own hands, methinks), and the helmet is too gaudy.  But of course the gun and helmet would make sense if Jack was presenting a Darkseid toy figure.  This would also explain the front and back views.  Except...this art looks like Kirby Prime, BT (before toys).  I've obviously way overthunk it, I just get perplexed when the art is printed w/o an explanation (shades'o Cap'n's Comics)